topic
Grandparents... Ready for a rebirth

Introduced: April 12 2015

 

Look at the grannies in current TV ads and you get a big dose of stereotypes. I guess the advertisers think they're funny, but grandmothers haven't been portrayed so poorly since the Griswolds tied grandma to the roof of the car in National Lampoon's Vacation. Really??? What's the point?


There’s the downtrodden little woman in the Xfinity ad who offers to knit clothes for her family to save money – an idea that is soundly rejected by the mother of the house.  Or “backseat grandma” in the BMW commercial who solicits eye-rolling among her family members for her annoying comments and fabricated stories. Or the white-haired cherub in the Redd’s Green Apple Ale ad – who, representing “Granny Smith” – ends the ad with “What? I party!”


Well, today’s real grandmothers and grandfathers aren’t anything like those stereotypes. Yes, they do party – and they do a lot more than that. They are re-inventing themselves and taking on new challenges.


If you want an example, take Reba McEntire, who became a grandmother in early 2015. (Imagine that lucky baby’s lullabies!) According to Rolling Stone, “Her current single, the sassy "Going Out Like That," from the April 14th release, Love Somebody, debuted at a career-high Number 28 on Billboard's Hot Country Songs chart and at Number One on the iTunes Country Songs chart.


Read more about Reba: http://www.rollingstone.com/music/features/rebas-rebirth-mcentire-on-returning-to-the-charts-with-no-inhibitions-20150410

 

Another example of an unstereotypical grandmother? Susan Sarandon. She became a grandmother in 2014.

 

And probably the best example of all of a grandmother taking on new challenges? Reinventing herself? Hillary Clinton, a grandmother since October 2014 – and loving every minute of it – running for President.   (By the way, Hillary wrote the foreword to my upcoming book The Very Best Grandparent Book. Being a grandmother is a role she cherishes and in the foreword, she shares some very interesting insights.) Hillary says being a grandmother – instead of making her want to slow down – has spurred her to speed up.

 

Grandparents are vibrant and current and creative and engaged. So, don’t believe what the TV ads show you.

 

If you're a grandparent, tell us what you're doing that's new.

 

Dialogue on Grandparents... Ready for a rebirth
345:

I agree! I know a lot of grandparents -- grandmothers, especially, who are the major source of daycare for their working daughters or daughter-in-laws. They are a major influence on the child's development -- so we'd better hope they have the energy and the judgment and the creativity to step up to the job.

345:

I agree! I know a lot of grandparents -- grandmothers, especially, who are the major source of daycare for their working daughters or daughter-in-laws. They are a major influence on the child's development -- so we'd better hope they have the energy and the judgment and the creativity to step up to the job.

345:

I agree! I know a lot of grandparents -- grandmothers, especially, who are the major source of daycare for their working daughters or daughter-in-laws. They are a major influence on the child's development -- so we'd better hope they have the energy and the judgment and the creativity to step up to the job.

Content